A night in the pink

Affecto Sweden AB is the result of a merger between Intellibis and Swedish Component Software, and now part of the Affecto group – the largest intelligent solutions provider in Scandinavia and the Baltic states with 1,100 employees.
“The launch gave us a chance to present ourselves in our new context,” says marketing manager Petronella Posti.
“We also held activities in Gothenburg and Malmo. The company’s logotype is pink, and the lighting was so popular that we have now installed a long pink carpet in our office on Wallingatan.”

“This was a highly successful event and everyone was positive,” says Petronella Posti. The programme included a speech by Martin Hultqvist, CEO for the Swedish subsidiary, and entertainment by Fredrik Lindström who presented his view of communication.